Cookie Policy

Last updated: 17 September 2026

This Cookie Policy explains how H. E. Group Ltd, trading as HEQR, uses cookies and similar technologies when you visit our website.

We use cookies and similar technologies to help our website function correctly, remember preferences, understand how visitors use our website, maintain website security and, where applicable, analyse website performance and support marketing activities.

1. About us

HEQR is a trading name of H. E. Group Ltd, a company registered in England and Wales.

Registered Company Name: H. E. Group Ltd
Company Registration Number: 02079614
VAT Number: GB 724 7446 25

Registered Business Address:
Whitewall Centre
Whitewall Road
Strood
Rochester
Kent
ME2 4DZ

Email: marketing@hegroup.uk
Telephone: 0208 804 2000

2. What are cookies?

Cookies are small text files or similar technologies that store information on, or access information from, your computer, smartphone, tablet or other device when you visit a website.

Cookies can perform a number of functions. For example, they can help a website operate correctly, remember user preferences, improve security, measure website performance and understand how visitors interact with the website.

Cookies may be:

First-party cookies, which are set by the website you are visiting.
Third-party cookies, which are set by another organisation providing a service on the website.
Session cookies, which are normally deleted when you close your browser.
Persistent cookies, which remain on your device for a specified period or until they are deleted.

The same privacy and consent principles can also apply to technologies other than traditional cookies, including tracking pixels, local storage, scripts, tags and similar technologies that store or access information on your device.

3. How we use cookies

We may use cookies and similar technologies for the following purposes.

Strictly necessary cookies

These cookies are required for our website to operate properly or to provide a service that you have specifically requested.

They may be used for purposes such as:

Website security.
Essential website functionality.
Navigation and page functionality.
Maintaining essential website settings.
Remembering your cookie consent preferences.
Preventing fraudulent or malicious activity.

Where a cookie or similar technology is strictly necessary for a service requested by the user, consent may not be required under applicable legislation. We will nevertheless provide appropriate information about these technologies.

Preference cookies

Preference cookies may allow our website to remember choices you have made, such as certain settings or preferences.

These cookies can help provide a more consistent experience when you return to our website.

Where a preference cookie is not strictly necessary, we will request consent before using it where required by law.

Analytics cookies

Analytics cookies help us understand how visitors use our website.

They may provide information such as:

The number of visitors to our website.
The pages visitors view.
How visitors navigate through our website.
How visitors arrive at our website.
How long visitors spend on particular pages.
Website performance and technical issues.

Analytics cookies are not automatically considered necessary simply because they help us improve our website. Where consent is required, we will obtain consent before using analytics cookies or similar technologies.

Marketing cookies

Where used, marketing cookies and similar technologies may help us understand interactions with our website, measure marketing activity or deliver and measure relevant advertising.

These technologies may be provided by third-party organisations.

Where consent is required, marketing cookies will not be activated until the relevant consent has been provided.

4. Cookies currently used on our website

The cookies and similar technologies used on our website can change as we add, remove or update website features and third-party services.

We use a cookie auditing and consent management system to help identify and manage cookies used on our website.

Our current cookie information is displayed below:

[cookie_audit]

The cookie audit may provide information including the name of the cookie or technology, its category, provider, purpose and duration, where this information is available.

Because our website and its third-party services may change, we may update our cookie configuration and this information from time to time.

5. Cookie consent

Where cookies or similar technologies require consent, we will ask for your consent before they are used.

Consent should be freely given, specific, informed and unambiguous, and should involve a clear affirmative action.

Simply continuing to browse or use our website does not, by itself, constitute consent to non-essential cookies.

Our consent mechanism is intended to allow you to choose which categories of non-essential cookies you are willing to accept.

6. Managing your cookie preferences

You can manage your cookie preferences using the cookie consent controls provided on our website.

Depending on the consent mechanism available, you may be able to:

Accept all non-essential cookies.
Reject non-essential cookies.
Select individual categories of cookies.
Change your preferences.
Withdraw previously provided consent.

Where consent has been provided, you should be able to withdraw it with the same ease with which it was given.

Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

7. Third-party cookies

Some features and services on our website may be provided by third parties.

These may include services relating to:

Website analytics.
Website security.
Embedded content.
Website functionality.
Advertising and marketing.
Performance monitoring.

Where a third party uses cookies or similar technologies on our website, the relevant technology should be identified through our cookie audit and consent mechanism where applicable.

Third-party providers may also process information in accordance with their own privacy policies.

Where required by law, we will obtain consent before allowing non-essential third-party cookies or similar technologies to operate.

8. Cookies and personal data

Cookies do not always contain information that directly identifies an individual. However, information collected through cookies or similar technologies may, in some circumstances, constitute personal data or may be capable of being combined with other information to identify an individual.

Where personal data is processed, we will process it in accordance with applicable UK data protection legislation and our Privacy Policy.

Cookie and similar technology requirements can apply even where the information collected does not constitute personal data.

9. How long cookies remain on your device

The duration of cookies varies depending on their purpose.

Some cookies are session cookies and are deleted when you close your browser. Others are persistent cookies and remain on your device for a specified period.

The duration of individual cookies currently identified on our website is shown in the cookie audit above.

We periodically review the cookies and similar technologies used on our website to ensure that their purposes and durations remain appropriate.

10. Managing cookies through your browser

You can also manage cookies through your browser settings.

Most modern browsers allow you to:

View cookies stored on your device.
Delete existing cookies.
Block cookies.
Block third-party cookies.
Allow or refuse cookies from particular websites.
Delete cookies when your browser is closed.
Receive a warning before cookies are stored.

The method for managing cookies varies between browsers. Please refer to your browser’s official help documentation for instructions.

Please note that blocking strictly necessary cookies may affect the functionality of our website.

11. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

Changes to our website.
Changes to the cookies or similar technologies we use.
Changes to third-party services.
Changes to our business activities.
Changes to applicable legislation or regulatory guidance.

We recommend reviewing this page periodically to ensure that you are aware of the latest information.

The Last updated date at the beginning of this policy indicates when it was most recently reviewed.

12. Contact us

If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact us.

H. E. Group Ltd trading as HEQR

Registered Business Address:
Whitewall Centre
Whitewall Road
Strood
Rochester
Kent
ME2 4DZ

Company Registration No.: 02079614
VAT No.: GB 724 7446 25

Email: marketing@hegroup.uk
Telephone: 0208 804 2000